Unlocking Insights: Understanding the Console Summary in the Performance Dashboard

The Console Summary panel is an insightful tool available at the console filter level. Its primary objective is to offer a concise snapshot of the top 5 portfolios, campaigns, and creatives contributing to the overall traffic within the console. It helps to discern the effectiveness of different content types in capturing user attention and driving traffic. Understanding the high-impact portfolios, campaigns, or creatives can assist in making informed decisions regarding content strategies and optimizations.

Traffic percentage representation

  • The panel displays the top 5 portfolios, campaigns, and creatives based on their respective percentages of traffic contribution to the console.
  • Each listed portfolio, campaign, or creative represents the portion of traffic it brings to the console within the specified period.

Note: The combined percentages might not always sum up to 100%, as there could be additional experiences contributing traffic beyond the top 5 listed.

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