Basic Lead Data is standard contact information typically collected via a lead form: things like name, email address, and phone number. These fields are available in your ion console by default, though they can be deleted. If you’ve purchased integration services that include Basic Lead Data, these are the fields eligible for integration.
BASIC LEAD DATA
| ion data name | Description | Sample data |
| FirstName | First name | John |
| LastName | Last name | Smith |
| EmailAddress | Email address | [email protected] |
| Phone | Phone number | 617-555-1212 |
| Fax | Fax number | 617-555-1212 |
| ContactPreference | Method by which respondent prefers to be contacted | |
| Title | Job title | Marketing Technologist |
| Organization | Organization or company name | ion interactive |
| WebSite | Website URL | ioninteractive.com |
| OptIn | Opt-in to receive email | yes |
| Address1 | Address line 1 | 101 Main Street |
| Address2 | Address line 2 | c/o ion interactive |
| Address3 | Address line 3 | Floor 15 |
| City | City | Cambridge |
| State | State or province | Massachusetts |
| Province | Province | Ontario |
| ZipCode | 5 or 5+4 digit U.S. zip code | 02142 |
| PostalCode | Domestic or international postal code | M3C 0C1 |
| Country | Country (full name) | United States |
| ProductInterest | The product a respondent expressed interest in | Blue Widget |
Social Profiles